Here's What Nokia's Product Chief Juho Sarvikas Thinks About the Notch
Nokia is in corking course this year, after a super 2017, in which the brand bounced back from oblivion under the guidance of HMD Global. Now the brand is looking to button things into overdrive with the new Nokia 6.1 Plus and the Nokia 5.1 Plus, and says information technology is not just following trends. While both phones have a notch, Nokia says it's not aping rivals.
The notch is a controversial trend that has been blindly followed by many Android phone makers, without any clear cutting reasoning for information technology. The user opinions take gone from information technology existence considered hideous to becoming a hallmark of premium phones
HMD Global's Principal Product Officer Juho Sarvikas told Beebom at the launch of the Nokia half-dozen.ane Plus and the 5.one Plus in India that Nokia is still well-nigh setting trends and not following them.
"Doing a notch for the sake of doing a notch is null that we felt we demand to blitz", Sarvikas told us Incidentally, the Nokia half-dozen.one Plus is the commencement phone from the company with a notch, and while it might feel a bit late, it is well-timed equally per the executive.
Up until recently, the notch has been at a significant premium for a component toll standpoint of view. I'd rather give you more functioning than a notch that you don't actually do annihilation with, until Android Pie. Then information technology's not just almost mindlessly following the latest technology trend in the industry.
Android Pie is optimized for special utilize cases for the notch. It's quite certain that Google, too, will follow the trend with the upcoming Pixel 3 XL. Sarvikas said the notch is not express to high-end smartphones and the market is evolving in the favor of more cost-effective 'notched' devices.
"Now with Android P or Android Pie, Google is giving the applications and APIs to utilize the notch. So information technology actually becomes constructive display existent estate; so we're transitioning that for that reason", the executive added.
Sarvikas likewise hinted at the possibility of Nokia making an fifty-fifty smaller notch, as seen on the recently launched Oppo F9 Pro or the original Essential Telephone PH-i. Sarvikas said the iPhone X-style notch is preferred because "if you go for a narrower notch, you lot need to find new solutions for the microphones, for the proximity sensor, and everything else."
"As you graduate, you volition have, as you say, more sophisticated solutions just the finish game is actually just delivering equally much display every bit possible in whatever dimension you experience comfy conveying."
Talking about HMD Global'due south philosophy around design, Sarvikas told us, "The core has never inverse, so it'south still about crafting these beautiful objects with extreme build quality and reliability, obsessing about the user experience, and also most the UI."
When people purchase our phone, I care less about how many people buy, I care more than about those people who purchase – do they experience similar this is the Nokia Android smartphone that I've e'er been waiting for?
Nokia has been a meaning correspondent in our analogousness for phones and mobile technology today. Information technology even so wants to provide the finest feel backed past the "inherent trust" in the brand, and Sarvikas assured the states Nokia is still committed to delivering on that trust.
Source: https://beebom.com/nokia-chief-product-officer-notch-interview/
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